To call for entries to the 26th MBC Design Awards, held by Museu da Casa Brasileira, Leo Burnett Tailor Made created a film with the subject matter “Inspiration” – a key element of creation, but also something hard to predict and to identify its origin. Produced at Vetor Zero/Lobo, the video shows the path of a tomato seed, from sprouting to harvest, followed by the processing of the fruit until their transformation into spaghetti sauce. Finally, a drop of this sauce falls onto the eater’s shirt, and the shape of the stain inspires the contours of a chair of unusual design.
Design: Bruna Imai and Bruno Ferrari
Art Direction: Bruna Imai
Animation: Diego Coutinho, Bruno Ferrari and Rafael Morinaga
3D: Fernando Magalhães
Client: Museu da Casa Brasileira
Agency: Leo Burnett